What is a digital strategist?

And why are digital strategists so important?

There are so many convoluted and verbose definitions of what a digital strategist does that it’s sometimes confusing for businesses and professionals to understand why they need one.

Make no mistake: the important word here is STRATEGY. Without one, you risk time and money making content that works against itself and will never have any impact!

That’s why I’m here to help!

My Services

 

I will review your LinkedIn profile and make it better!

I will take a detailed look over your LinkedIn profile and make recommendations based on best practices. 

You will get actionable advice so that people will know exactly what you do and how you can help them!

I will review your vlog(s) so you get more engagement

I will review your video or vlog for LinkedIn and give you actionable advice on how to improve it!

Are you using the right narrative structure? Are you using a hook? Can the technical aspects of your vlog be improved? 

Get more engagement using the right techniques!

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I will edit a LinkedIn Vlog so you can focus on your business!

I will edit your vlog for LinkedIn and make sure your vlog is as good as it can be!

The edit will include colour correction, audio balancing and narrative editing to make sure that your message will be effective and impactful. 

Here’s how a digital strategist works:

Define your audience

This is all about identifying your ideal customer.

Together we’ll create a customer or audience persona and laying the foundations for the type of voice and content they want to see.

What content do they want?

There are so many options and sorts of content that you can create: videos, animations, infographics, podcasts, SEO optimized articles…

With my experience in planning producing and implementing all types of content, we’ll select the best for your audience!

Where are they?

There are so many platforms, websites and online publications that you could create content for.

Each has its own unique best use requirements and voice that it can be hard to pick which ones work for you!

Don’t worry, we’ll identify where your content will have the biggest impact.

Measure and optimise

Once you have put content out into the world you need to see how people respond to it.

Are they engaging beyond simply ‘liking’ the content or are they commenting and sharing?

The goals we make together will be SMART goals that allow you to optimise for impact.

Andrew is helpful and kind. He is also super smart and totally gets how to communicate with people. Every interaction I had with him was positive, and he helped me launch my own VLOG. Thanks,Andrew!

Greg Ward

Founder, careeraccelerate.com.au

Andy Stapleton met me to have a chat about a goal I had do a VLOG – I had tried a couple of times previously with disastrous results (my opinion) and gave up! The initial feedback and shares have been nothing short of amazing (great vanity metric for me) and so I will continue and I am sure to reach the first milestone of 10 VLOGS at one per week. Andy has my highest recommendation to anyone who wants to get painlessly into the digital communication world!

Lynne Symons

Director, Make Learning Better

Digital strategy for businesses

 

Growing your brand is now a very important part of gaining customers. It’s hard to communicate complex subjects and most businesses are failing at connecting on an emotional level,

I can help you produce a digital strategy that will help sell your  product or service on an emotional level.

 

Digital strategy for professionals

 

Growing your professional brand is now a very important part of the modern workplace. Do people know who you are, what you do and most importantly WHY you do it?

I can help you produce a digital strategy that will help elevate your career to the next level.

I can also do all of the hard work for you and produce content that matches your goals and career aspirations.