What is a digital strategist?

And why are digital strategists so important?

There are so many convoluted and verbose definitions of what a digital strategist does that it’s sometimes confusing for businesses and professionals to understand why they need one.

Make no mistake: the important word here is STRATEGY. Without one, you risk time and money making content that works against itself and will never have any impact!

That’s why I’m here to help!

Here’s how a digital strategist works:

Define your audience

This is all about identifying your ideal customer.

Together we’ll create a customer or audience persona and laying the foundations for the type of voice and content they want to see.

What content do they want?

There are so many options and sorts of content that you can create: videos, animations, infographics, podcasts, SEO optimized articles…

With my experience in planning producing and implementing all types of content, we’ll select the best for your audience!

Where are they?

There are so many platforms, websites and online publications that you could create content for.

Each has its own unique best use requirements and voice that it can be hard to pick which ones work for you!

Don’t worry, we’ll identify where your content will have the biggest impact.

Measure and optimise

Once you have put content out into the world you need to see how people respond to it.

Are they engaging beyond simply ‘liking’ the content or are they commenting and sharing?

The goals we make together will be SMART goals that allow you to optimise for impact.

I specialize in digital strategy for

STEM professionals and businesses 

Digital strategy for businesses


Growing your brand is now a very important part of gaining customers. It’s hard to communicate complex subjects and most businesses are failing at connecting on an emotional level,

I can help you produce a digital strategy that will help sell your  product or service on an emotional level.

I can also do all of the hard work for you – managing your social media, regular content production and engaging with your audience so you can focus on growing your business. 


Digital strategy for professionals


Growing your professional brand is now a very important part of the modern workplace. Do people know who you are, what you do and most importantly WHY you do it?

I can help you produce a digital strategy that will help elevate your career to the next level.

I can also do all of the hard work for you and produce content that matches your goals and career aspirations.