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10 painless short video content ideas to REALLY engage!

Video content is going to account for a huge proportion of web traffic in the coming years. If you're a business owner you should really start looking at your options for content creation. If you're a motivated professional and want to grow your influence in your...

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Do LinkedIn videos work? Lessons from 100 videos.

https://www.youtube.com/watch?v=OVHaZ3GfHD4 A video summary of the results from my LinkedIn 100 video test When Gary Vaynerchuk says "get video content on LinkedIn", people stand up and listen. But the question is, for a small producer, do LinkedIn videos work? The...

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5 reasons podcasts fail and how to fix them.

I've been producing a podcast (Publish, Perish or Podcast) for the past three years. We (myself and two co-hosts) have published a podcast every fortnight in spite of sickness, holidays and, in the case of one of our hosts, the birth of his child! We've tried our best...

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6 big mistakes businesses make with content marketing

Content marketing is an important part of any new business. But it's particularly important if you are a new business or want to grow. Growing a business means that you need to get your product or services out there so people know what you are doing and how you can...

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Should I make an audio or video podcast?

Podcasting is an excellent way to grow an audience for your business or to grow your personal brand. But should you make an audio or video podcast? Video podcasting is rising in popularity and has a number of benefits over audio podcasting. If you have the resources...

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Digital strategy best practices for your business

Early on in my business venture, someone said to me "If you don't have a digital strategy, do you even have a business?". It was from that moment on that I decided I needed to crack this digital strategy nut once and for all. Follow these simple steps and make your...

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