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Starting a presentation of any form in a strong and engaging way is so important. It doesn't matter if it is in-person, online or via video. So here's a deep dive into how to start a presentation. Make no mistake, your job here is to make the audience feel relaxed and...

Podcasting is a fantastic way to start your content production/marketing journey. But it requires some equipment so here we will look at the best budget laptop for podcasting. I love the fact that it makes it easy to get everything you want from content production...

Learning how to film a vlog for LinkedIn is not only fun but is the number one way to stand out on the professional network. The term vlog simply means a video blog (think of it as a video diary). Before you get trapped into thinking that you MUST produce video and...

Are you considering growing an audience on Linkedin? In recent years LinkedIn has become a huge opportunity for businesses to connect with each other and for professionals to grow their professional brand. The growth of LinkedIn If you've not heard of LinkedIn you are...

Every man and his dog seems to have a podcast - but why? It's not surprising when you consider the fact that launching a podcast is a fantastic way to grow an audience and loyal following for your business. Of course, the first thing you need to record a podcast is a...

Crafting the perfect content marketing strategy is an essential part of any company or business lead strategy. There are many types of content marketing strategies and choosing the best for you will involve balancing what is achievable with your resources and aligning...

I have been running and producing a podcast for the past three years. My podcast is a fortnightly podcast called Publish, Perish or Podcast. When we started I was doing some research on what equipment works and what doesn't work. I wanted to keep it simple but not...

In the past, businesses were separate from the people that founded or ran them. Their names may have been known, but the business was separate from the personality. But now professional branding for entrepreneurs has never been so important. Today, especially in the...

Producing a podcast can feel a little overwhelming. You have to choose the right equipment, topic/theme, and guests. But more important than that is what happens when the microphones are recording and you are in the process of capturing the raw audio. Here are 10...